»Don't wait, innovate!« Collaboration with the School of Design Thinking»Don't wait, innovate!« Collaboration with the School of Design Thinking The level of suffering seen in emergency rooms and hospitals during the peak of last year’s flu pandemic was saddening but highly instructive. Not only those infected were suffering, but also those seeking help because of fear and anxiety. Now, as we have reached a phase of denial and fatigue, people are still at risk, especially pregnant women and children. While children are among the most severely affected, they are also the most avid transmitters of infectious diseases with the least access to timely treatment, especially in developing countries. Alternative prevention methods such as respiratory masks and hand washing are of little use in children. Research has shown that there are two key information sources to which parents turn for advice: first, their doctor and second, the internet. Medical doctors are key informants, not only to patients and concerned parents, but also to the media and general public – giving them a central role in the “health communication chain”.
Movie resulting from the cooperation
HPI School of Design Thinking
Vaccine Safety Survey for ParentsVaccine Safety Survey for Parents The topic of vaccine safety is often discussed controversially - not only in Austria, but beyond. In times of globalization and the internet, rumors may spread rapidly influencing the public opinion about perceived risks and benefits of vaccines.Little is known about the attitudes and beliefs among parents in Austria with respect to the safety of currently recommended childhood vaccines. The ViVI Survey ?Perceptions of Vaccine Safety among Parents and Guardians of Children and Adolescents in Vienna, Austria? aims to close this gap. Opinions will be polled using a pre-validated international survey instrument.Our goal is to learn more about the many factors that may come into play when parents think about having their child immunized. We would like to know whether the parents feel sufficiently informed and how the interaction with the pediatrician or vaccine provider could be improved. We will be paying attention to differences in opinion regarding specific vaccines in the Austrian immunization schedule, but also to the impact of the news media as well as socio-economic aspects that may all play a role in the acceptance of vaccines.With this project, we would like to open up a dialogue that will help us to better understand our patients and their families. Last, but not least, we will be training a group of dedicated medical students and future doctors in effective risk communication as well as in the scientific fields of vaccinology and evidence-based medicine.